Here’s how we market your holiday home

Feb 9, 2020 | Home Marketing, Homeowner Tips

The number one advantage when you rent out your holiday home through a full-service provider is that you have people working 24/7 on putting your house in the spotlight. When you rent out your holiday home through Belvilla you can be rest assured that your holiday home is in good hands, as we aim to bring you as many bookings as possible. And, we do that in many ways!

If you want to know how we do it at Belvilla and learn a little more about what goes on behind the scenes – keep reading!

Partnerships

In addition to using our own channels such as Facebook, Twitter, Instagram, email newsletter as well as direct mailings, Belvilla collaborates with more than 2,000 partner websites, including Booking.com, Airbnb and HomeAway. This means that your holiday home is also promoted via these websites, greatly expanding the reach of your property.

Marketing Campaigns

We initiate seasonal marketing campaigns working to attract new guests. As part of our campaigns, we promote your property at different events, festivals, on anniversaries, in magazines etc.

Ad Commercials

Belvilla wants to be both heard and seen so of course we also make use of radio and TV commercials. We also made YouTube pre-rolls and a display campaign via our partners and social advertising, to be leveraged across all promotional channels.

Social Media ads

To be efficient at what we do and keep the flow going on our online channels we aim to redirect all visitors who visit the website but do not make a booking yet back to the website with effective ‘retargeting’ ads. We spend a great deal of time and attention in optimising the website so that we are easy to find in search engines such as Google and we especially work with media communications relating to our homeowners.

Conclusion

Overall the Belvilla approach is based on an extensive media network as our intention is to establish Belvilla as a market leader and to claim this identity to gain even more recognition for Belvilla as a brand. We make sure your property is presented at its very best with professional photography and that your holiday home will be listed on over 2,000 websites and travel agencies. This means that your property will be promoted 24/7 to millions of guests all over the world which should make renting out easy for you!

Let your holiday home with us

Belvilla brings its 40+ years of property management experience & over 2000 travel partners to optimize your rental income for you without any hassle.

Let your holiday home with us

Belvilla brings its 40+ years of property management experience & over 2000 travel partners to optimize your rental income for you without any hassle.

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